🌟 A Surprising Twist in Her Career
The Super Bowl has always been more than just football. It’s America’s biggest stage — where halftime shows become legendary and commercials turn into cultural moments. Each year, millions of viewers tune in not only for the game but also to see which brands will deliver the funniest, boldest, or strangest ads.
In 2025, one commercial stood out for both its humor and its star power: Shania Twain, the iconic country-pop superstar, transformed herself into a singing tongue for Coffee-Mate’s Cold Foam campaign. It was quirky, unexpected, and undeniably memorable. Even for a woman who has constantly reinvented herself, this was a twist no one saw coming.
👅 The Singing Tongue: Shania’s Boldest Role Yet
The ad opens with an everyday coffee drinker sipping from a cup topped with Coffee-Mate’s Cold Foam. Suddenly, their tongue — brought to life with humor and personality — bursts into song. And that voice? None other than Shania Twain’s, instantly recognizable and full of her signature energy.
Shania doesn’t just sing in the ad; she is the ad. With a wink of self-parody and a blast of vocal charisma, she reminds viewers that music and coffee share a common gift: the power to wake people up and make them feel alive.
It wasn’t the glamorous Shania in sparkly outfits or leather boots. Instead, she lent her voice to a surreal image that somehow managed to be both hilarious and catchy. It worked because Shania has always been comfortable poking fun at herself, embracing camp, and leaning into bold imagery — the same qualities that made her music videos like “That Don’t Impress Me Much” so iconic.
🎶 “Gimme Cold Foam” – A Song Born from Advertising
Alongside the commercial, Shania dropped a brand-new song titled “Gimme Cold Foam”, released on February 9, 2025, to coincide with the Super Bowl. What could have been a throwaway jingle became something more: a track that fans instantly embraced.
With playful lyrics, an upbeat rhythm, and Shania’s unmistakable vocal sparkle, the song captured the same infectious joy that fueled her late ’90s hits. It wasn’t a chart-topping single meant to rival “Man! I Feel Like a Woman!” or “You’re Still the One”. Instead, it was a fun, tongue-in-cheek anthem that proved Shania still knows how to surprise and delight.
Critics noted how the song fit into a growing trend where music and advertising collide — but with Shania, it felt authentic rather than forced. She’s always been about joy, empowerment, and shaking up expectations. “Gimme Cold Foam” was a perfect extension of that philosophy.
🏈 Why Super Bowl Ads Matter for Artists
For musicians, the Super Bowl can be a career-defining moment. Think of Beyoncé’s halftime show, Prince’s unforgettable “Purple Rain” in the rain, or even smaller cameos in commercials that reignite nostalgia.
For Shania, this ad wasn’t about proving her star power — she had nothing left to prove. Instead, it was about visibility, fun, and reminding fans (and younger generations) that she’s still a cultural force.
By lending her voice to a brand like Coffee-Mate, she connected to audiences in a setting far removed from concert stages or country award shows. It was a clever way to reintroduce herself in 2025: playful, fearless, and fully in on the joke.
🎤 The Legacy of Reinvention
Shania Twain’s career has always been about reinvention. From her early struggles in Canada to her breakout The Woman in Me, to conquering pop and country simultaneously with Come On Over, she’s never been afraid to blur lines.
Even after facing personal hardships — a painful divorce, vocal health struggles from Lyme disease — she returned stronger, proving resilience was part of her artistry. Each reinvention carried risk, but Shania always chose courage over comfort.
The Coffee-Mate ad is just the latest chapter. It shows that at 60 years old, she can still surprise fans in the best way possible. Reinvention doesn’t always have to be a stadium tour or a new album. Sometimes, it’s as simple — and as bold — as becoming a singing tongue during the Super Bowl.
☕ A Cultural Talking Point
In the days following the Super Bowl, social media exploded with reactions. Some fans laughed, others were shocked, and many simply couldn’t stop replaying the bizarre yet delightful ad. Memes spread quickly, and “Gimme Cold Foam” even found its way onto fan playlists.
For Shania, this was mission accomplished. She didn’t need everyone to love it — she needed people to talk about it, and they did. It reminded the world of her humor, charisma, and her knack for capturing attention, even in the most unconventional ways.
🎵 A Song That Fits the Moment
If one were to pair this moment with another of her songs, “Up!” (2002) comes to mind. That track was all about optimism, lifting spirits, and finding joy in unexpected places. In many ways, “Gimme Cold Foam” carries the same DNA.
Both songs prove that Shania’s music — whether tied to an album or a coffee commercial — always circles back to the themes of positivity, fun, and living life without apologies.
🌈 Conclusion: Still the One
Shania Twain’s Super Bowl 2025 ad was more than a quirky marketing gimmick. It was a reminder of her fearless creativity, her ability to adapt, and her lasting place in pop culture. Whether she’s belting out stadium anthems, headlining tours, or voicing a singing tongue in a commercial, Shania continues to embody joy and confidence.
And perhaps that’s why fans adore her: because she’s always willing to laugh, to risk, and to remind us that music — and life — should never be taken too seriously.